Saturday, November 22, 2008

No DC Sales Tax on lingerie...

Attention DC lingerie shoppers!

Please note that the District of Columbia will offer shoppers an exemption from the 5.75 percent sales tax for school supplies, clothing, shoes, and accessory items costing $100 or less.

Bras & Underwear are on the list! So, enjoy a sales tax break while you buy your holiday gift , stocking stuffers, new strapless bra for your cocktail dress or a new t-shirt bra to replace your worn out bra.

The Sales Tax holiday will begin 12:01 am Friday, November 28th, through midnight Sunday, December 7th 2008! See you soon!

Monday, November 3, 2008

"The Daisy T Shirt Bra"

Looking for a T-Shirt Bra with a unique design?

Well, here it is..... a smooth chequered pattern with beautiful embroidered lace T Shirt Bra.

The daisy straps are very unique. Hence, why we re-named it "The Daisy T Shirt Bra" . Its real name is Marie Jo Avero.

It was one of the Oprah 5 lingerie must haves (Oct 2008)

P.S: It's also a strapless bra as well. Available in Black, Cognac and Grey.

Monday, October 27, 2008

Happy Bra...llloween!

Happy Bra..lloween!

No, we don't suggest wearing your pumpkin bra this Halloween :-)

But, don't you want to take the fright out of your underwear drawer? Do you experience the following scary discomforts:

Cup Overflow

Cups pucker or gap

Straps slip down
Uneaven Breast

Back band bulge

Minimize breast appearance

Back band ride up

Straps leave red mark

Underwires poke

Maximize breast appearance without bra stuffing....:-)

If you experience any of the bra problems/discomforts mentioned above, it's time for a bra fitting! Call us now to schedule your appointment. We can help you solve your bra challenges!

Tuesday, October 21, 2008

Eat.Shop. Washington, DC

Coup de Foudre Lingerie is featured in the 2nd edition of eat. shop Washington dc (the indipensable guide to stylishly unique, locally owned eating and shopping).

" Ladies, listen up. Clean out your underwear drawer. Those ancient droopy drawers and dingy bras aren’t doing anyone any favors, you least of all. The average underwear drawer could use spicing up—just the fact alone that I’m calling it an underwear drawer and not alingerie drawer gives an idea about the general state of affairs. Follow my advice and head to Coup de Foudre.
Valerie and Francoise, are experts and can outfit your underthings wardrobe with everything you need from basics to not-so-basics. Maybe then you can start referring to your lingerie drawer."

The book features about 85 locally owned business in the DC area. Other businesses from the Penn Quarter featured include Insight Opticians, Teaism, Political Americana, Cafe Atlantico, Proof and Bistro D'oc. Other businesses include Relish, Hu's Shoes and Sangaree.

You can buy eat. shop Washington dc at

Sunday, October 12, 2008

Classy Wrap Robe Available at Coup de Foudre Lingerie

Opt for the wrap robe that pass as street clothes in case of disaster, like a house fire or last-minute cover if the UPS guy rings your bell.

Undrest line Sofia’s runway-worthy lightweight cotton double as dresses, transitioning effortlessly from boudoir to impromptu soiree.

When was the last time, you indulged in a classy and elegant wrap robe in Supima Cotton?

Finally something elegant yet comfortable! They are super flattering for almost any body type - and it’s no wonder they’ve been flying off our shelves

Thursday, October 2, 2008

Prima Donna Bra Fitting Event in DC- Nov 6-8

Join Coup de Foudre Lingerie and a Prima Donna Fit expert for a special bra fitting event. Get 10% OFF when you purchase 2 Prima Donna bras.

Get ready for Fall with Must Have Bras that will shape, lift, support or minimize in the D-G cup!

When: Thursday through Saturday November 6-8th, 11:00AM - 6:00PM.

Where: Coup de Foudre Lingerie 1001 Pennsylvania Avenue NW (Corner of 11th and E Street).
Call now (202) 393 -0878 to schedule your bra fitting appointment or make your reservation via email at Please indicate your preferred day and time. We will send you an email to confirm your bra fitting appointment.

Saturday, September 27, 2008

Lingerie Bridal Shower?

A lingerie bridal shower are a must for the bride-to-be before she walks down the aisle and ties the knot!

A lingerie shower will allow the bride-to-be to throw away the flannel boxers and bring on the lace and frills to knock her beau right off his feet!

What better way to get the girls together than to send out bridal lingerie shower invitations such as those and enjoy a night of giggles and fun!

Whether it is something naughty or something nice, each guest will bring a gift that will surely make the bride-to-be blush!

With all the multiple showers that are given for the bride, a lingerie shower will bring on gifts that will surely prepare her for her honeymoon and not to mention, her wedding night!

While white and ivory are traditional color choices, you can also brighten the bride's lingerie trousseau with a variety of colors. Red and black are always sexy, but pretty shades of turquoise or melon are unexpected and just as alluring

P.S: Make sure to include your bra and panty size on your lingerie shower invitation....(Scheduling a bra fitting appointment might be a good way to confirm it!)

Another good idea is to include some lingerie-shaped sugar cookie favors. Now, how cute are those?

For more ideas, check the latest INSTYLE Wedding Fall Magazine.

Friday, September 19, 2008

INSTYLE Weddings Fall 2008

Did you know that Coup de Foudre Lingerie is featured in INSTYLE Weddings Fall 2008?

Jonquil is a favorite of many Washington DC brides! With georgeous and elegant styles, it's easy to understand why.
"Satin Worship! So buttery smooth it begs to be touched: Jonquil Grable chemise available at Coup de Foudre Lingerie"

So visit Coup de Foudre Lingerie to get ready for your honeymoon or find lingerie gifts for your next bridal shower.

Saturday, August 30, 2008

Unusual casting call for lingerie ad!

Look at Wonderbra’s TV ad in the UK - a casting call for “real women” to participate in their lingerie advertising campaign!

Refreshing...and different!

Nicknames used for female breasts include watermelons, jugs, puppies, coconuts, cupcakes, knockers, pillows, horns, eggs and many other related names.

See for yourself at

At least it gives hope to all of us who don't necessarily look like a lingerie model! Now, would you answer this casting call...?

Monday, August 11, 2008

H&M Unusual Retail Store Window

This morning, on my way to Coup de Foudre Lingerie, I walked by an unusual store window at H&M (Corner of 10th & E Street NW)

Instead of a regular store window showcasing the latest trends at H&M, I was greeted with the following posters.....

First Window: "No Peeking. Our mannequins are getting dressed". "Even Mannequins get shy sometimes. It's only human"

Second Window: "Sometimes even mannequins have a hard time deciding what to wear"
I admit it's rather unconventional....but it worked...It got my attention. Now, I am really wondering what they are working on!

Too bad I never thought about using that line in our lingerie store window! It might have grabbed your attention...
What do you think?

Friday, August 1, 2008

Lingerie included on DC Sales-Tax holiday list!

Attention lingerie shoppers!

Please note that the District of Columbia will offer shoppers an exemption from the 5.75 percent sales tax for school supplies, clothing, shoes, and accessory items costing $100 or less.

Bras & Underwear are on the list! So, enjoy a sales tax break while you buy a new strapless to go with your summer dress or a new t-shirt bra to replace your worn out bra.

The Sales Tax holiday will begin 12:01 am Saturday, August 2, through midnight Sunday, August 10!

See you soon!

Wednesday, July 23, 2008

New Aubade Fall Collection: Caprice

Slip into supreme luxury and beauty in this stunning new Fall collection from Aubade. Exquisite floral multicolored embroidery adorns this chemise for a look that is unique, yet remains very feminine.
  • Transparent
  • Seductive
  • Short
  • Soft bra structure
  • Open in the back
In store now.

Saturday, July 19, 2008

Funny Bra Comments!

We sometimes hear funny comments at our lingerie store, especially when customers discover what a difference it makes to wear the right bra size:

This one is based on a young lady just being fitted in a Prima Donna Satin Bra:

" breasts went from "the basement" to the "third floor" of the house!

Courtesy: Linda (36G) & Kathy (38G)

Stay tune for more uplifting comments.....

Monday, July 14, 2008

How Many Bras do you own?

Thanks to everyone for voting in our last poll.

We asked our reader community “How many Bras do you own?” and here are the results from the 100 votes cast:
  • 1-5 Bras - 23% of vote

Pros: The good thing is that you don't have to hunt for them in your underwear drawer!

Cons: If you don't rotate your bras, they will wear out faster. (Check our Bra life Expectancy blog entry)
Tip: If you can only invest in a few bras, try to find one that can be worn multiple ways: i.e Marie Jo Avero Strapless bra .
  • 6-10 Bras- 28% of vote

  • 11-15 Bras-18% of vote

  • 16-20-Bras- 27% of vote

Pros: You are ready for any circumstances: Basic for the office, Sexy to impress your date, Smooth, Push Up, Convertible, Low Cut, Plunge, name it....You can choose among bras that match your outfit (i.e you get the "accessorizing " medal!), others which are pure works of art, or bras that comfortable and practical. That's good!

Cons: When was the last time you went through your underwear drawer? College? Yes, there might be a few bras that you don't wear anymore...because they are torn, or you lost the bra strap, or you can find the matching panty to go with it.... Go through your underwear/bra drawer at least every 2 years to make rooms for your new ones....

Saturday, July 5, 2008

Bastille Day Celebration in Washington, DC: Mais oui!

Bastille Day Celebration at Coup de Foudre Lingerie- July 12-14th

  • Wear either Blue, White or Red ......yes your underwear also qualifies.......and get 20% OFF our swimwear collection from Aubade and Huit. Get also 20% off the Aubade Tulipes Collection in white, red or black. If you shop online, your discount will appear at checkout. No coupon code needed.
Why: Because you can't be caught "Sans Culottes" while you storm the bastille prison!

Wondering what to do for Bastille Day in the DC/VA area?:

  • Come celebrate "Liberte, Egalite, Fraternite"at Bastille Restaurant on Saturday, July 12th! Yes, Bastille day this year is on Monday, July 14th but Mondays are not the best night for a big French fete! Celebrate Bastille Day like the French do at Bastille Restaurant @ 1201 N. Royal Street - Alexandria, VA 22314 703-519-3776

  • Try also in the Penn Quarter, Central Michel Richard Restaurant at 1001 Pennsylvania Avenue NW. 202-626-0075. Your taste buds will thank you! (Try the Duck rillettes and faux gras terrine...yum!)

Happy Bastille day!

Thursday, June 26, 2008

Best T Shirt Bras?

What should you look for in a T Shirt Bra? (The French call it an "invisible" bra).

Top 5 Criterias:

  1. Smooth and seamless under fitted clothes

  2. Protect against cold nipple. (especially useful if your AC is blowing mega cold air in your office during the summer)

  3. Give a nice shape and flatters your figure
  4. Comfortable fit
  5. Stylish. Best seen in Chantelle Africa T Shirt Bra, Chantelle Graphie T Shirt Bra & Simone Perele Andora T Shirt Bra.

Something New to look for in T Shirt Bra: SPACER fabric!

Innovative molded foam called Spacer. Best seen in Prima Donna Spacer T Shirt Bra. We think more bra manufacturer will release new T Shirt bras using spacer fabric.

Lightweight and breathable. Perfect for hot and humid weather! (i.e so if you live in Arizona, Texas, Georgia, etc...try it out!)

Allow your skin to breathe.

So, have you discovered your perfect T Shirt Bra?

Wednesday, June 18, 2008

Risque French Lingerie Advertising?

French lingerie advertising always intertwines femininity and sexiness. In doing so, such ads typically contain a beautiful woman wearing exquisite lingerie in a lavish decor, with brands like Aubade often presenting these scenes in Black and White.

Still, the unconventional French Lingerie ad (picture included) will emerge from time to time. For some people, such ads are light and much appreciated, while others, taking the ads literally, consider the ads offensive and in bad taste.

For those of you who aren't French, we offer the following translation of the lingerie "publicite" (Ad): "Take the lingerie set for your lover and the chemise for your wife."

Though unconventional and perhaps even cliche -- "only men have lovers on the side" -- it definitely grabs your attention!

Simply put, this French lingerie ad might be too risque for, and even offensive to, many people in the United States.

Please let us know what you think. Is it too unconventional? Offensive?

Wednesday, June 4, 2008

Prima Donna Bra Fitting Event- June 12-14th

Are you bigger than a D cup? How about an F cup?

A) Last time, I checked I was a D but that was 3 years ago...I am not so sure now...

B) Me..a F must be joking...

C) Help...I don't know...but I am totally overflowing my bras and it's embarassing...)

D) Wow..they make bras in G cup...

Well, here's a bra fitting event for you!

Join Coup de Foudre Lingerie and a Prima Donna Fit expert for a special bra fitting event. Get 10% OFF when you purchase 2 Prima Donna bras.

Get ready for the Spring/Summer with Must Have Bras that will shape, lift, support or minimize!

Sign up for our newsletter online and enter for a chance to win a Prima Donna lingerie set. Random drawing will be done on Monday, June 16th. Winners will be notified by email

When: Thursday & Friday June 12th, 11:00AM - 7:00PM; Saturday, June 14th, Noon-6:00PM.

Where: Coup de Foudre Lingerie 1001 Pennsylvania Avenue NW (Corner of 11th and E Street).

Call now (202) 393 -0878 to schedule your bra fitting appointment or make your reservation via email at Please indicate your preferred day and time. We will send you an email to confirm your bra fitting appointment.

Thursday, May 29, 2008

Coup de Foudre Lingerie joins "Think Local First DC"

As a DC locally owned business, Coup de Foudre Lingerie recently joined the "Think Local First DC". This program raise community awareness about the personal, community and economic benefits of shopping at local, independent businesses FIRST.

Top 5 reasons why you should buy locally:

1. More money stays in Washington, DC when purchases are made at locally owned, rather than nationally owned businesses. Small, locally owned businesses keep money in the community, and their investment in the community provides funds for non-profits and civic needs, a larger tax base, as well as good jobs for local residents.

2. Better customer service. We all know that specialization in product means specialization in knowledge. Local retailers are more likely to hire people with specific product expertise, connecting you with exactly what you’re looking for.

3. They contribute to the distinct character of our community. The unique character of Washington DC is what brought us here and will keep us here.

4. Local business owners invest in community. Local businesses are owned by people who live in this community are less likely to leave, and are more invested in the community's future.

5. Most new jobs are provided by local businesses. Small local businesses are the largest employer nationally and in the Washington DC area, provide the most new jobs to residents.
So when you think about where to spend your money in 2008, try to shop local and focus on independent Washington, DC businesses. They will all thank you for it.

Tuesday, May 20, 2008

Win tickets to "Sex And The City" movie!

What is your lingerie personality?

A- Sexy and racy like Samantha?
B-Romantic and feminine like Charlotte?
C-Practical like Miranda?
D-Or maybe sophisticated and whimsical like Carrie Bradshaw?
E-All of the above?

In celebration of the upcoming "Sex and the City" movie release, Coup de Foudre lingerie boutique in Washington DC is inviting you to win 4 movie tickets (Georgetown AMC Loews, Friday May 30th @8:10PM) by registering on our web site or signing our guestbook!

So round up your posse and head to the theather in style or plan to dress as your favorite characters. At least, we know you will look good in your outfits.

The countdown 'til May 30th begins now.

NOTE: Only one submission per person, please. Multiple entries by the same person will count as one entry. This contest is open to residents of D.C., Virginia, and Maryland. No purchase necessary. The winner will receive an email on Thursday, May 29th and win the 4 movie tickets. Pick up at our store.

Friday, May 16, 2008

New bra statistics from Consumer Reports!

A poll conducted by the Consumer Reports National Research Center found that 37 percent of women don’t bother to try bras on before making a purchase to make sure they fit. Wow....

Yet, 75 percent of women reported that they faced a specific challenge related to fit, and 53 percent of women have never been professionally fitted for a bra. When shopping for a new bra, 63 percent of women reported that comfort was the most important feature they looked for, followed by support (21 percent).

Bra Poll:

Bra Ownership-- Women own an average of 9 bras, but only wear 6 on a regular basis; the average woman purchased 4 bras in the past year.

Decent Exposure-- 80% of women say they would never go out in public without a bra.-- Over one-third (34%) of women take action to enhance their bra size, withthe most common methods being padded (23%) and push-up (22%) bras.

A Perfect Match-- Matching bra and panties is not a priority for most women. 58% of women say they never or rarely match bras and panties.-- Over one-quarter of women (27%) have decided against purchasing a clothing item because they did not have an appropriate bra to wear.

So, don't hesitate to come to Coup de Foudre Lingerie for a bra fitting....and get some advice on what to wear underneath.

Monday, May 12, 2008

Chantelle Bra Fitting Event: May 15-17th

Are you in search of the perfect bra?

Join Coup de Foudre Lingerie for a Chantelle Bra Fitting Event. Get 10% OFF when you purchase 2 chantelle bras.

When: Thursday & Friday May 16th, 11:00AM - 7:00PM; Saturday, May 17th, Noon-6:00PM. Where: Coup de Foudre Lingerie 1001 Pennsylvania Avenue NW (Corner of 11th and E Street).

Call now (202) 393 -0878 to schedule your bra fitting appointment

Friday, May 9, 2008

Where to shop for bra size 32-40 EFG?

Did you pick up your copy of the Washington Post Express this morning?

We love Fridays...because we are eager to read the "Style" section of the Washington Post Express...well guess what?....Coup de Foudre Lingerie is mentioned in this week end edition!

"Hollywood babes are both buxom and skinny ,and, while this combo is usually endowed by God, we must wonder where they buy bras. Brassieres with large cup sizes are rare, but Coup de Foudre Lingerie (1001 Pennsylvania Avenue NW:202-393-9878) is joining the teeny club of shops carrying E-G cups in sizes 32-40. Prima Donna Bras are pretty (There's lace!), meaning ugly elastic contraptions can go to the back of the drawer"

Happy Mother's Day!

Shop Coup de Foudre Lingerie Mother's Day gifts to celebrate all the moms in your life: Mom, Wife, Mother-in-law, Sisters, Friends. And for gift ideas for Mother's Day that are truly one-of-kind don't hesitate to get her a gift certificate and schedule a personalized bra fitting appointment. Especially if she is a new mom and recently stopped breastfeeding... she might not be sure you about her bra size anymore ... She will thank you latter once she discovered she looks better underneath her clothes.

Saturday, May 3, 2008

Couture Bridal Lingerie

We just received a new bridal sleepwear collection from Christine Vancouver .

Christine Vancouver is the product of Canadian designer Christine Morton. Established in 1976, Christine Vancouvers lingerie specializes in exquisite laces and luxurious textured silks with a tremendous dedication to couture detail. Famous for its old world Victorian inspired designs and intense attention to detail, this label has an international customer base for bridal and traditional fine lingerie.

If you are looking for a stunning bridal silk chemise for your honeymoon, look no more. This bridal collection from Christine Vancouver is 100% silk and the design while simple is just irresistibly chic and elegant. It's the perfect piece of luxury for your wedding night or honeymoon!

Just add it to your bridal lingerie wish list...

Monday, April 28, 2008

Bra Life Expectancy? Bra life span?

What is your bra life expectancy? While there is no magic formula to calculate your bra life span, it depends on the following factors:

1) How many bras you own 2) How often you rotate your bras 3) How you care for your bras 4) What is the Quality & Craftmenship of your bra

1)How many bras do you own? If you wear the same bra everyday it would quickly lose its elasticity. know you are guilty of that one...! The life expectancy for that bra would obviously be shorther and would need to be replaced more often.

Fact: On average, women own about 6-10 bras. (see our bra statistic survey)

2) How often do you rotate your bras?

We all have that favorite bra that keeps finding it's way to the top of the drawer so it gets worn more than the rest. It will wear out faster than expected.

Fact:You should rotate your bra every 2 days.

3) How do you care for your bras?

Washing and wearing, stretches the fabric and causes it to relax resulting in less support. As your bra ages, the elasticity will relax. You can wash your bra in the washing machine (unless you really have the time to do it by hand- who does?). Make sure it is hooked together to prevent tangling and use a lingerie wash bag to keep your underwear separate. Wash on delicate cycle in cool water. And dryer (especially for T Shirt Bras).

Fact: Heat breaks down the spandex.

4) What is the quality of material & craftmenship of your bra?

The quality of the material and craftmenship plays an important part in the life expectancy of your bra. Some of our vendors such as Chantelle or Prima Donna do extensive testing. For example, each new fabric used by the brand is examined and tested in Chantelle’s quality control laboratory for its reaction to washing, wearing, yellowing, and color fastness. Only when the quality of the material has been approved can the fabric be used for manufacturing.

Signs it is time to buy some new bras: Discoloration, loss of elasticity or shape, torn fabric or the 3rd hook (the tighest) does not feel tight anymore.

Wouldn't be easier if you had a microship or RFID embedded in your bra to tell you you need a new one? It would then beep (like when your cell phone is about to die) when you are due for a bra tune up! Ok may be not such a good idea....

In the meantime, here's the life expectancy of some common household items by Smart Money.


For a limited time only, Get a free Chantelle lingerie wash detergent with the purchase of any 2 chantelle bras during the month of May at the store. (while supplies last)

Monday, April 14, 2008

Prima Donna Lingerie

We are very happy to introduce Prima Donna Lingerie at our Washington, DC store. Founded in 1865, Prima Donna specialize in luxury lingerie for fuller busted women (D to H cup) that fits perfectly and has an iresistible look. The high quality of Prima Donna bra did not come by chance. It is the result of a perfect cut, an extremely attentive choice of fabrics and the strictest quality testing. Did you know that a Prima Donna bra is made from some 50 different elements, each of which is sewn together by hand?
The fit and quality is unbelievable! If you are between a 32-40 D - G cup, come on in for a bra fitting and discover the various Prima Donna collections that we carry: Menton, Deauville, Satin, Manhattan! You will be very happy with the result and the way you look.

Tuesday, April 8, 2008

Eco Friendly Sleepwear?

Belabumbum just launched a new eco friendly sleepwear and underwear collection. It is crafted from bamboo, an eco-friendly fabric.

DID YOU KNOW THAT bamboo fabric is a natural, soft textile made from the pulp of the bamboo grass? Highly absorbent, hypoallergenic, fast drying and breathable, it is an ideal wicking fabric for next-to-skin use. Bamboo grows very rapidly and replenishes itself each year. Additionally, the plant can be harvested without ecologically damaging chemicals, and chemicals are not needed to turn the plant into fiber.

Bamboo fabric is soft to the touch and very comfortable. A perfect eco friendly collection for the environmentally-conscious female shopper!

Who would have though that going green underneath could be confortable, beautiful and sexy?

So isn't it time to get yourself a pair of sustainable underwear?

P.S: The bamboo collection is available for a limited time only at Coup de Foudre Lingerie.

Thursday, April 3, 2008

French Women & Lingerie

You know how the story goes. French women don't get fat. French women are more sexy......blah blah...

So how do they do it? Keep reading for how French women view lingerie as part of their seduction tool kit.

French Women views on lingerie:

  1. Lacy lingerie is an everyday must, not something saved for a romantic rendezvous

  2. If your pretty bra strap shows and match your outfit "du jour"..."All the power to you!"

  3. If your bra shows a little bit through your blouse...."that might get his attention".

  4. French women buy matching panty with their bra...."Mais bien sur" and also tend to buy two panties per bra..."in case you lose one" or just because "panties wear out much faster than bras".

  5. French women try to match their lingerie to what they wear.

  6. Lingerie enjoys a lofty place in the French woman's wardrobe. So much that Galeries Lafayette, a big Parisian department store has devoted 28,000-square-foot to just lingerie....

So, how about you? What are you thoughts?

Friday, March 28, 2008

New Color for the Hanky Panky Low Rise Thong

Hanky Panky just launched several new colors for this Spring in its famous low rise thong (4911p). But one of them is a very special blue, no not just Aqua, Baby Blue, Navy Blue, Periwinkle, Denim's called "Tiffany Blue". Yes, you heard it right!

The famous, Tiffany Blue is the blue color associated with Tiffany & Co, the New York City Jewellery company. Well...that you already know...

Well, if you can't afford the magic little blue box, you can always buy the Tiffany Blue Low Rise Thong (4911p) from Hanky Panky! It's also a perfect gift for bridal showers or for your bridesmaids.

Monday, March 10, 2008

Lingerie Report Fall 2008

Top 5 Lingerie Color trends for Autumn Winter 2008/2009:

Here's a sneak preview at the top 5 lingerie color trends for Fall:

Fall is usually associated with subdued and quiet colors, but this season we are seeing a shift toward color with bright, vibrant and exciting undertone.

  1. BLACKOUT -Black texture on texture, matte against shiny, against dull, against shimmering. It's very chic and sophisticated. Example: Simone Perele Stiletto, Barbara Caravanserail, Huit De Ci De La, Simone Perele Dress Code collections. For a very "Couture" and timeless feel, we love the combination of the black & beige.

  2. PURPLE/LAVENDER: We saw different shades of purple, from lighter (lavender) to eletric darker purple . It's rare to see this color in lingerie so it will be your chance to splurge if it is your favorite color. Example: Aubade Comedie , Huit Jeanne, Huit Destin Collections.

  3. METALLIC (SILVER): Example: Chantelle Africa Wild Silver, Barbara Caravanserail Smokey grey collections.

  4. JOLTS OF RED-BERRY/DEEP RED/PLUM: Very rich and warm reds for this Fall. Example: Chantelle Africa Wild in Ruby or Chantelle Caprice in Mixed berries & Simone Perele Paradis Plum Collections.

  5. DEEP FOREST : From Chocolate brown to dark green. Example: Simone Perele Paradis (Khaki), Chantelle Caprice Moka Rose Collections.

More pictures to illustrate our color trend report will be posted as it becomes available. But here's a sneak preview....

Thursday, February 28, 2008

A look at Simone Perele Fall 2008....

Lingerie Show Report: Simone Perele Fall 2008.

Here's a look at the Simone Perele Lingerie Fall Collection 2008 (For your eyes only). Which collection (Stiletto, Avant Premiere, Paradis, Palace, Backstage, Dress Code) do you prefer? I know it's a tough choice because everything look fantastic.

Don't you love the theme?.. very hollywoodesque! You are invited to the "Avant Premiere" (translation from French: "movie preview"). There will be a "dress code" to attend i.e you will need to wear you sexy "Stiletto". You will have a chance to go "Backstage" to meet and mingle with the actors and then meet us for the after hour party at the"Palace". Wow...great program!

Back to some serious questions: We love the new Simone Perele lingerie Fall 2008 collection....but we can't buy it all! So which one do you want to see at Coup de Foudre this Fall?

Drop us an email or leave a comment on our blog.

Sunday, February 17, 2008

Front Row at Lingerie Fashion Week- New York

We are heading out to Lingerie Americas in New York on Saturday night until Monday. (Please note that the store will be closed on Monday). We are excited to see the Fall 2008 lingerie collection from Chantelle, Aubade, Huit, Simone Perele, Barbara, Ravage, just to name a few and see the new and latest lingerie trends for the Fall.

We will give you a front row look at this Fall lingerie collections, highlights from various lingerie designers and insider scoop on what is going on . We will break down our report into lingerie trends and "must- haves" and organize it into a single cohesive post. That might be a challenge! Yes, we must admit that after spending 2 hectic days at Lingerie Americas we have problems remembering what we have seen! That's why we take lots of notes (color, type of lace, cut, style, fit on model, wearability, price, etc...) for every lingerie collections that we see.

This year, we are inviting our customers and blog readers to select what we should carry for this Fall. We will post pictures of the Fall Lingerie collections and invite you to vote on your favorites. You will have a short window of opportunity to vote because our fall orders need to be submitted A.S.A.P. Hopefully you are up for a lingerie fashion challenge!

Monday, February 11, 2008

Valentine's Day Statistics at Coup de Foudre Lingerie

As most of you know, we are located in the business district in downtown Washington, DC (4 blocks from the white house) so we get a fair share of men buying lingerie for Valentine's day. But when do men shop for Valentine's day? Here are some recent statistics based on a recent Valentine's poll conducted at the store, personal observations and store traffic:

- 20% of Men buy gift on V-Day

- 35% of Men buy gift the day before V-Day

- 30% of Men buy gift the week before V- Day

-10% of Men buy gift the week + before V-Day

- 5% don't know.

This year, we even expect more last minute shopping because of the DC primary happening on Tuesday, February 12th. Hard to vote and buy your Valentine's gift on the same day!

The good news is that you still have 3 more days to buy your gift! So tell us, are you done with your Valentine's day shopping or you are waiting till the last minute this year?

Tuesday, February 5, 2008

Valentine's Day Lingerie Gift ideas from Washington Life Magazine

Coup de Foudre Lingerie is featured in the Washington Life Magazine (February Edition) with the Chantelle Caprice Collection from the Spring 2008 Collection.

This Chantelle lingerie set features exquisite details of hand gathered tulle and embroidered flower motif on a sexy sheer tulle. It's truly a high fashion and ultra feminine collection in leaver lace.

It's a must have for this Spring. Put it on your Valentine's wish list!

Happy Valentine's Day!

Friday, February 1, 2008

Valentine's Day Gift ideas from the Washington Post Express

Did you read the Style section of the Washington Post Express this morning on your way to work?

Did you:

a) Almost Miss your metro stop because you were focus on reading the tips and ideas of what to get this Valentine's day? Not to mention the guy who was reading over your shoulder....

b) Cry? (You are so not looking forward to Valentine's day because you don't have a boyfriend or a girlfriend with whom to celebrate). Ok... you still have 13 days to find the love of your life... May be it's time to sign up for! or attend the Cake Bar's You Are Loved Valentine's Event at K street Lounge on Feb 8th.

c) Laugh?(You are waiting for a diamond ring this Valentine's day..... forget about French lingerie from "koo de fudr")

d) Say? (WHAT!'s already Valentine's Day!)

e) Tear the article and save it in your archive folder. You will retrieve it later when you are ready to do some serious Valentine's Day shopping (usually a day before V-day).

Well, if you missed the Washington Post Express Style Section this morning, here are the items that were featured from Coup de Foudre Lingerie

1) Chantelle Couture Lingerie Set (32A to 38F) in Black featured on the model (cover page)

2) Jonquil Melody chemise in light gold (picture #2)

3) Belabumbum Mai Tai Camisole and Panty (picture #3)

4) Jonquil Chantilly chemise Red Satin (picture #4)

5) Simone Perele Paradis Collection in Aqua (32A to 38DD) (picture #5)

6) Chantelle Chantilly Glamour Collection in Fushia (32A to 38F) (picture #11)

Happy Valentine's day from Coup de Foudre Lingerie

Wednesday, January 23, 2008

Valentine's Day: Top 10 "Lessons of Seduction"

French lingerie brand Aubade has always been well-known for being pioneers in the world of lingerie but even more so in its lingerie advertising campaigns. Their skillful advertising campaign hasn't changed in over a decade and rely on marketing each new lingerie set as a “lesson” in seducing men. Hence the name, "The Lessons of seduction"

This lingerie advertising campaign is one of a kind and clever. But, why is their advertising campaign so unique and unconventional?

    Here's an explanation from BrandChannel:

  • "The photographs are shot in black and white and show a beautifully proportioned woman in Aubade lingerie. The lesson is provocative and slightly tongue in cheek."

  • "The lessons are intended to draw women together by sharing tips on how to charm a man, but are risqué enough to appeal to men."

  • "The campaign never shows the model's face. The strategy is that the woman can better identify with the faceless body, while the ads are still sexy enough for a man to feel he is buying something special. "

  • "It is also an ingenious cost-cutting strategy as the company does not have to pay reproduction rights on the photographs. The classy feel of the black and white pictures help position Aubade as a luxury brand"

  • Aubade relied on famous photographers such as B Matussiere, H Lewis, Michel Perez to capture the essence of the Aubade woman: feminine, classy and elegant but at the same time bold, daring and playful.

Fourteen years and eighty nine lessons have passed.....and we still look forward to discover the next lesson!

So, which of Aubade Top 10 "lessons of seduction" will you apply this Valentine's day?

  1. "Leave him speachless" (Lesson 51)

  2. "Stop Teasing him" (Lesson 37)

  3. "Create a zone of turbulence" (Lesson 27)

  4. "Test his self control" (Lesson 8)

  5. "If he resists, practice hypnosis"(Lesson 6)

  6. "Place a few obstacle in his path" (Lesson 3)

  7. "Play Hide and Seek" (Lesson 25)

  8. "If he faints, call 911" (Lesson 12)

  9. "Pretend that you don't care" (Lesson 5)

  10. "Make him dizzy" (Lesson 89)

Check the latest collection from Aubade, the "Sophia Collection" and apply lesson 89, "Lui donner le vertige" (make him dizzy) this Valentine's Day!

Thursday, January 17, 2008

Simone Perele Spring 2008 Collection

Spring is in the air..... really? It is currently snowing in Washington, DC. Well, at least in our store...

We are proud to introduce the latest Spring 2008 Simone Perele Collection, the Paradis collection. It is truly stunning and beautiful. What else to expect from Simone Perele!

The Paradis collection also includes a beautiful tanga with removable garters (very versatile) and a short sexy, all lace nightdress embellished with a satin ribbon which ties in the back.

We carry it in three different colors, Black, Aqua and Pink. You should see it in our store windows today (for those of you who live or work in the Penn Quarter nearby our store).

More Spring 2008 collections from Simone Perele to arrive....Stay tuned.

New Aubade Lingerie Calendar 2008

Good news! We just received the Aubade Lingerie 2008 Calendar!

What’s inside is truly magical: Twelve months of absolutely amazing, beautiful and tasteful picture of lingerie with one of the most talented lingerie photographer, Michel Perez.

The calendar or "Calendrier" is all in French. You can always pretend you need one to improve your French and learn the months of the year! ...That won't replace your French Beginner class at the Alliance Francaise though....

You have the option to download it directly from Aubade's Website (8.2 MB) or get your complimentary paper version at our store. Quantities are limited. Very limited. So get here fast.

Warning: Calendar might not be appropriate for the office environment ...unless you work at Dundler Mifflin with Michael Scott (TV Show, the Office).

Monday, January 7, 2008

How to Look Good Naked?

Another TV show, "How to Look Good Naked,” with Carson Kressley mentions the importance of having the perfect foundation to improve your overall look.

Lyla, the first candidate, has a bra fitting with a "'bra whisperer'"a.k.a Susan Nethero from My Intimacy. Lyla's favorite lingerie set is from the Chantelle Africa wild collection in Ebony in a 36E(=DD).

Now, did you know that Coup de Foudre Lingerie is also part of the "My Intimacy" network of stores?

So, why not start the New Year with a bra fitting with us? Call us now at (202)393-0878.

Wednesday, January 2, 2008

Spanx IN or Out for 2008?

The Washington Post just published The List: What's In and Out for 2008. The first thing on their list is Spanx as IN for 2008!

Well, it depends who you ask! If you ask Spencer Morgan from the New York Observer who conducted a thorough product review and testing of Spanx ( I Put My Chestnuts In Spandex Storage—It Felt … Creepy!) it would be OUT! (Don't read this ladies if you don't want to be offended!).
Spanx a lot for sharing your view Mr Morgan....but if you ask the rest (i.e celebrities such as Gwyneth Paltrow, Oprah Winfrey, Jessica Alba.., fashion magazine editors or our customers), they are more IN than ever! Ah...what woman have to do to look their best!
Picture courtesy of Drew Friedman