Thursday, May 21, 2015
Wednesday, October 19, 2011
Tuesday, August 16, 2011
I don't know how many customers come in the store and blatantly admit that they exercise in their regular bra and sometimes even wear 2 normal bras because they can't find anything that will hold them during the most intense exercise (Zumba, Cardio Kickboxing or Step anyone)?
So we decided it was time to introduce some high impact sports bras (D cup +) from Shock Absorber and Freya that will stop the bouncing, provide maximum support, minimize chafing, and wick away moisture.
|Freya Active Sports Bra - Available in Nude and Red|
|Shock Absorber Max Sports Bra Top B4490 |
* A good sports bra can reduce breast movement by up to 74%* according to a study done by Shock Absorber.
* Unsupported bouncing may lead to permanent damage (i.e sagging breasts).
* When choosing a sports bra, consider the type of activity - high to low impact.
* One good sports bra is better than two normal bras because sports bras are designed not only to give support but also to reduce bouncing.
* Look for moisture-wicking fabrics especially if you sweat a lot!
Monday, July 25, 2011
Preview: Lingerie Fall Trends 2011:
This Fall, my favorite collection from Chantelle is the Masculin Feminine:
|Chantelle Masculin Feminine 3510|
Why? It has an edge with its pin-stripe details and lacy top. Very corporate, if you ask me! Perfect if you want an interesting black bra with an edge and still want to keep it corporate underneath (as in lawyer). Hurry up this high fashion Chantelle collection inspired by menswear is only available in Specialty stores.
|Chantelle Eternelle Passion Red 3620|
Why: If you are looking to add a deep red/burgundy lingerie set to your drawer, this should be it. It is a very sophisticated and mature red. This should get his attention.
The Chantelle Eternelle Collection is made from the exclusive handmade “Calais Lace", which provides a guarantee of high quality and an exceptional level of workmanship.
Chantelle Rive Gauche
|Chantelle Rive Gauche- 3080- Sapphire/Navy|
The Chantelle Icone collection is a great collection and the color this Fall does not disappoint: Dark Purple/Plum. It's the perfect color for cheering up a drab autumn day! This looks great on any skin color. Try it!
|Chantelle Icone Iris|
Why: Absolutely love the color!
Monday, July 18, 2011
Recently, I noticed the ad pictured above in the window at the Citibank located immediately next door to our European bra-fitting store, at 11th and E Street, NW, Washington, DC. Citibank's ad uses the theme, "What's your love at first sight story?," to appeal to small business owners to help them secure financing to launch or expand their business. Ironically, the name of our store, Coup de Foudre, pronounced "koo de fudre," means "Love at First Sight"! Coincidence?
This ad also reminded me of my dear friend, fellow entrepreneur, Kassie, the owner of SimplySoles, an on-line & catalog shoe business with 3 retail locations! It's like the ad was targeted directly at Kassie and Simply Soles!
Coup de Foudre and Simply Soles are proof that launching your own small business is truly a "love-at-first-sight" story!
Wednesday, June 8, 2011
The shopping bag. Do it right and you can have customers advertising your brand time and again.
We could have gone crazy (like this one below- when properly carried, this shopping bag makes it look like you’re in your underwear) and brand our shopping bag with our logo and drawn attention to it. After all, isn't it the best way to advertise your store around town? When a well-designed shopping bag gets toted all around, it provides wide-reaching advertising and public relations for your store. This is a no-brainer --except that we discovered early on that what seemed to be a good idea, was actually not.
|Lingerie Shopping Bag|
Friday, April 22, 2011
However, I would not dare to wear the corset purse because I thought I would get a few stare. We currentlyuse it as a unique accent in the store. Have you seen it? It's hard not to notice it. Many customers have commented on it over the years.
It really gives my skinny latte a stylish and sexy touch! The sleeve is a "one size fits most" like the Hanky Panky Low Rider thong or the Cosabella Never Say Never thong!
Now, I need to figure out which one my coffee cup sleeves I should wear!
Wednesday, March 30, 2011
Have you noticed a weird looking black and white square image showing up in ads in magazines? To some it looks like a crazy crossword puzzle or a postage stamp on steroid but this is how a QR, or Quick Response looks like. If you scan the below QR Code with your smartphone it will take you to the Coup de Foudre Lingerie web site! Crazy, hum?
Thursday, March 24, 2011
|Marlies Dekkers Dame de Paris|
Why we like this collection: We love the understated allure of this spectacular piece! It's unique, stylish yet functional and can be worn everyday under the tighest T shirt. The signature straps are tone-on-tone and frame the cups. They met to mimic the gothic arches of the famous Notre Dame Cathedral in Paris. The smooth moulded cups will ensure a perfect fit. It's definitely a show stopper!
Come and try the Marlies Dekkers Dame de Paris Collection. Available in size 32-36 BCD
Friday, March 4, 2011
Here's a look at the Simone Perele Lingerie Spring Collection 2011.
Color of the Season Spring 2011: Coral Rose or Coral Crush! Surprisingly, this is actually a color that is universally flattering. I love it! The shade is just bold, energetic and vibrant! A great way this spring to experiment with this fabulous color is to spice up and dazzle your underwear drawer with this stunning Simone Perele Avant Premiere bra and panty set in Coral (Available in store in April)
|Simone Perele Avant Premiere Coral|
Discover your soft and romantic side with the Simone Perele Nina Collection in Violine (Mauve color). It is inspired by japanese origami, fine pleated knit brings to light the delicate lines of a flower. Designed for daily seduction, attractive floral leavers lace harmonizes with sophisticated pleated knit for true comfort and visual richness. (Available in store mid March)
|Simone Perele Nina Violine/Mauve|