Wednesday, January 23, 2008

Valentine's Day: Top 10 "Lessons of Seduction"

French lingerie brand Aubade has always been well-known for being pioneers in the world of lingerie but even more so in its lingerie advertising campaigns. Their skillful advertising campaign hasn't changed in over a decade and rely on marketing each new lingerie set as a “lesson” in seducing men. Hence the name, "The Lessons of seduction"

This lingerie advertising campaign is one of a kind and clever. But, why is their advertising campaign so unique and unconventional?

    Here's an explanation from BrandChannel:

  • "The photographs are shot in black and white and show a beautifully proportioned woman in Aubade lingerie. The lesson is provocative and slightly tongue in cheek."

  • "The lessons are intended to draw women together by sharing tips on how to charm a man, but are risqué enough to appeal to men."

  • "The campaign never shows the model's face. The strategy is that the woman can better identify with the faceless body, while the ads are still sexy enough for a man to feel he is buying something special. "

  • "It is also an ingenious cost-cutting strategy as the company does not have to pay reproduction rights on the photographs. The classy feel of the black and white pictures help position Aubade as a luxury brand"

  • Aubade relied on famous photographers such as B Matussiere, H Lewis, Michel Perez to capture the essence of the Aubade woman: feminine, classy and elegant but at the same time bold, daring and playful.

Fourteen years and eighty nine lessons have passed.....and we still look forward to discover the next lesson!

So, which of Aubade Top 10 "lessons of seduction" will you apply this Valentine's day?

  1. "Leave him speachless" (Lesson 51)

  2. "Stop Teasing him" (Lesson 37)

  3. "Create a zone of turbulence" (Lesson 27)

  4. "Test his self control" (Lesson 8)

  5. "If he resists, practice hypnosis"(Lesson 6)

  6. "Place a few obstacle in his path" (Lesson 3)

  7. "Play Hide and Seek" (Lesson 25)

  8. "If he faints, call 911" (Lesson 12)

  9. "Pretend that you don't care" (Lesson 5)

  10. "Make him dizzy" (Lesson 89)

Check the latest collection from Aubade, the "Sophia Collection" and apply lesson 89, "Lui donner le vertige" (make him dizzy) this Valentine's Day!

Thursday, January 17, 2008

Simone Perele Spring 2008 Collection

Spring is in the air..... really? It is currently snowing in Washington, DC. Well, at least in our store...

We are proud to introduce the latest Spring 2008 Simone Perele Collection, the Paradis collection. It is truly stunning and beautiful. What else to expect from Simone Perele!

The Paradis collection also includes a beautiful tanga with removable garters (very versatile) and a short sexy, all lace nightdress embellished with a satin ribbon which ties in the back.

We carry it in three different colors, Black, Aqua and Pink. You should see it in our store windows today (for those of you who live or work in the Penn Quarter nearby our store).

More Spring 2008 collections from Simone Perele to arrive....Stay tuned.

New Aubade Lingerie Calendar 2008

Good news! We just received the Aubade Lingerie 2008 Calendar!

What’s inside is truly magical: Twelve months of absolutely amazing, beautiful and tasteful picture of lingerie with one of the most talented lingerie photographer, Michel Perez.

The calendar or "Calendrier" is all in French. You can always pretend you need one to improve your French and learn the months of the year! ...That won't replace your French Beginner class at the Alliance Francaise though....

You have the option to download it directly from Aubade's Website (8.2 MB) or get your complimentary paper version at our store. Quantities are limited. Very limited. So get here fast.

Warning: Calendar might not be appropriate for the office environment ...unless you work at Dundler Mifflin with Michael Scott (TV Show, the Office).

Monday, January 7, 2008

How to Look Good Naked?

Another TV show, "How to Look Good Naked,” with Carson Kressley mentions the importance of having the perfect foundation to improve your overall look.

Lyla, the first candidate, has a bra fitting with a "'bra whisperer'"a.k.a Susan Nethero from My Intimacy. Lyla's favorite lingerie set is from the Chantelle Africa wild collection in Ebony in a 36E(=DD).

Now, did you know that Coup de Foudre Lingerie is also part of the "My Intimacy" network of stores?

So, why not start the New Year with a bra fitting with us? Call us now at (202)393-0878.

Wednesday, January 2, 2008

Spanx IN or Out for 2008?

The Washington Post just published The List: What's In and Out for 2008. The first thing on their list is Spanx as IN for 2008!

Well, it depends who you ask! If you ask Spencer Morgan from the New York Observer who conducted a thorough product review and testing of Spanx ( I Put My Chestnuts In Spandex Storage—It Felt … Creepy!) it would be OUT! (Don't read this ladies if you don't want to be offended!).
Spanx a lot for sharing your view Mr Morgan....but if you ask the rest (i.e celebrities such as Gwyneth Paltrow, Oprah Winfrey, Jessica Alba.., fashion magazine editors or our customers), they are more IN than ever! Ah...what woman have to do to look their best!
Picture courtesy of Drew Friedman