Unusual casting call for lingerie ad!

Look at Wonderbra’s TV ad in the UK - a casting call for “real women” to participate in their lingerie advertising campaign!

Refreshing...and different!


Nicknames used for female breasts include watermelons, jugs, puppies, coconuts, cupcakes, knockers, pillows, horns, eggs and many other related names.


See for yourself at http://www.youtube.com/watch?v=h3jcrObOh6Q

At least it gives hope to all of us who don't necessarily look like a lingerie model! Now, would you answer this casting call...?

H&M Unusual Retail Store Window

This morning, on my way to Coup de Foudre Lingerie, I walked by an unusual store window at H&M (Corner of 10th & E Street NW)

Instead of a regular store window showcasing the latest trends at H&M, I was greeted with the following posters.....

First Window: "No Peeking. Our mannequins are getting dressed". "Even Mannequins get shy sometimes. It's only human"

Second Window: "Sometimes even mannequins have a hard time deciding what to wear"

I admit it's rather unconventional....but it worked...It got my attention. Now, I am really wondering what they are working on!

Too bad I never thought about using that line in our lingerie store window! It might have grabbed your attention...

What do you think?

Lingerie included on DC Sales-Tax holiday list!

Attention lingerie shoppers!

Please note that the District of Columbia will offer shoppers an exemption from the 5.75 percent sales tax for school supplies, clothing, shoes, and accessory items costing $100 or less.


Bras & Underwear are on the list! So, enjoy a sales tax break while you buy a new strapless to go with your summer dress or a new t-shirt bra to replace your worn out bra.



The Sales Tax holiday will begin 12:01 am Saturday, August 2, through midnight Sunday, August 10!

See you soon!

New Aubade Fall Collection: Caprice

Slip into supreme luxury and beauty in this stunning new Fall collection from Aubade. Exquisite floral multicolored embroidery adorns this chemise for a look that is unique, yet remains very feminine.

• Transparent
• Seductive
• Short
• Soft bra structure
• Open in the back

In store now.

Funny Bra Comments!

We sometimes hear funny comments at our lingerie store, especially when customers discover what a difference it makes to wear the right bra size:

This one is based on a young lady just being fitted in a Prima Donna Satin Bra:

"Wow...my breasts went from "the basement" to the "third floor" of the house!

Courtesy: Linda (36G) & Kathy (38G)

Stay tune for more uplifting comments.....

How Many Bras do you own?

Thanks to everyone for voting in our last poll.

We asked our reader community “How many Bras do you own?” and here are the results from the 100 votes cast:

• 1-5 Bras - 23% of vote

Pros: The good thing is that you don't have to hunt for them in your underwear drawer!

Cons: If you don't rotate your bras, they will wear out faster. (Check our Bra life Expectancy blog entry)

Tip: If you can only invest in a few bras, try to find one that can be worn multiple ways: i.e Marie Jo Avero Strapless bra .

• 6-10 Bras- 28% of vote


• 11-15 Bras-18% of vote


• 16-20-Bras- 27% of vote

Pros: You are ready for any circumstances: Basic for the office, Sexy to impress your date, Smooth, Push Up, Convertible, Low Cut, Plunge, .....you name it....You can choose among bras that match your outfit (i.e you get the "accessorizing " medal!), others which are pure works of art, or bras that comfortable and practical. That's good!

Cons: When was the last time you went through your underwear drawer? College? Yes, there might be a few bras that you don't wear anymore...because they are torn, or you lost the bra strap, or you can find the matching panty to go with it.... Go through your underwear/bra drawer at least every 2 years to make rooms for your new ones....

Bastille Day Celebration in Washington, DC: Mais oui!

Bastille Day Celebration at Coup de Foudre Lingerie- July 12-14th

• Wear either Blue, White or Red ......yes your underwear also qualifies.......and get 20% OFF our swimwear collection from Aubade and Huit. Get also 20% off the Aubade Tulipes Collection in white, red or black. If you shop online, your discount will appear at checkout. No coupon code needed.

Why: Because you can't be caught "Sans Culottes" while you storm the bastille prison!

Wondering what to do for Bastille Day in the DC/VA area?:

• Come celebrate "Liberte, Egalite, Fraternite"at Bastille Restaurant on Saturday, July 12th! Yes, Bastille day this year is on Monday, July 14th but Mondays are not the best night for a big French fete! Celebrate Bastille Day like the French do at Bastille Restaurant @ 1201 N. Royal Street - Alexandria, VA 22314 703-519-3776



• Try also in the Penn Quarter, Central Michel Richard Restaurant at 1001 Pennsylvania Avenue NW. 202-626-0075. Your taste buds will thank you! (Try the Duck rillettes and faux gras terrine...yum!)

Happy Bastille day!

Best T Shirt Bras?

What should you look for in a T Shirt Bra? (The French call it an "invisible" bra).


Top 5 Criterias:

1. Smooth and seamless under fitted clothes


2. Protect against cold nipple. (especially useful if your AC is blowing mega cold air in your office during the summer)


3. Give a nice shape and flatters your figure
   
4. Comfortable fit
   
5. Stylish. Best seen in Chantelle Africa T Shirt Bra, Chantelle Graphie T Shirt Bra & Simone Perele Andora T Shirt Bra.

Something New to look for in T Shirt Bra: SPACER fabric!

Innovative molded foam called Spacer. Best seen in Prima Donna Spacer T Shirt Bra. We think more bra manufacturer will release new T Shirt bras using spacer fabric.

Lightweight and breathable. Perfect for hot and humid weather! (i.e so if you live in Arizona, Texas, Georgia, etc...try it out!)

Allow your skin to breathe.

So, have you discovered your perfect T Shirt Bra?

Risque French Lingerie Advertising?

French lingerie advertising always intertwines femininity and sexiness. In doing so, such ads typically contain a beautiful woman wearing exquisite lingerie in a lavish decor, with brands like Aubade often presenting these scenes in Black and White.

Still, the unconventional French Lingerie ad (picture included) will emerge from time to time. For some people, such ads are light and much appreciated, while others, taking the ads literally, consider the ads offensive and in bad taste.

For those of you who aren't French, we offer the following translation of the lingerie "publicite" (Ad): "Take the lingerie set for your lover and the chemise for your wife."

Though unconventional and perhaps even cliche -- "only men have lovers on the side" -- it definitely grabs your attention!

Simply put, this French lingerie ad might be too risque for, and even offensive to, many people in the United States.

Please let us know what you think. Is it too unconventional? Offensive?

Prima Donna Bra Fitting Event- June 12-14th

Are you bigger than a D cup? How about an F cup?

A) Last time, I checked I was a D but that was 3 years ago...I am not so sure now...

B) Me..a F cup..you must be joking...

C) Help...I don't know...but I am totally overflowing my bras and it's embarassing...)

D) Wow..they make bras in G cup...

Well, here's a bra fitting event for you!

Join Coup de Foudre Lingerie and a Prima Donna Fit expert for a special bra fitting event. Get 10% OFF when you purchase 2 Prima Donna bras.

Get ready for the Spring/Summer with Must Have Bras that will shape, lift, support or minimize!

Sign up for our newsletter online and enter for a chance to win a Prima Donna lingerie set. Random drawing will be done on Monday, June 16th. Winners will be notified by email

When: Thursday & Friday June 12th, 11:00AM - 7:00PM; Saturday, June 14th, Noon-6:00PM.

Where: Coup de Foudre Lingerie 1001 Pennsylvania Avenue NW (Corner of 11th and E Street).

Call now (202) 393 -0878 to schedule your bra fitting appointment or make your reservation via email at info@coupdefoudrelingerie.com. Please indicate your preferred day and time. We will send you an email to confirm your bra fitting appointment.