Why do we have discrete shopping bag?

The shopping bag.  Do it right and you can have customers advertising your brand time and again.


We could have gone crazy (like this one below- when properly carried, this shopping bag makes it look like you’re in your underwear) and brand our shopping bag with our logo and drawn attention to it.  After all, isn't it the best way to advertise your store around town?  When a well-designed shopping bag gets toted all around, it provides wide-reaching advertising and public relations for your store.  This is a no-brainer --except that we discovered early on that what seemed to be a good idea, was actually not.



Lingerie Shopping Bag



Why: Coup de Foudre Lingerie is located in the Business District of Washington, DC (near Metro Center) home to many prestigious and conservative law firms (Arnold & Porter, Crowell & Moring, Hogan & Hartson,  DLA Piper), Capitol hill, White house (4 blocks away) and financial firms.  Most of our customers shop during their lunch hours and don't want to come back to their office with a shopping bag that spells the very nature of their purchase.  I don't know how many men have asked what type of shopping bags we have!  They feel relieved that our shopping bags are not pink or branded. 

Who would have thought?

Sexy coffee cup sleeve for Earth Day!

When I first opened Coup de Foudre Lingerie, seven years ago, a friend of mine, Amy A, gave me the most original and thoughtful gift- a pink & black corset purse! It was perfect...and so in line with my new business venture.

However, I would not dare to wear the corset purse because I thought I would get a few stare. We currentlyuse it as a unique accent in the store. Have you seen it? It's hard not to notice it. Many customers have commented on it over the years.

Recently, I came accross some Coffee Corset sleeve...they are cute...and sexy- and if you know me-I am really into my coffee. So, why not dress up my coffee cup for fun ? It's also a fantastic alternative to the wasteful cardboard sleeves typically used with disposable coffee cups to insulate your hands from your hot drink.

It really gives my skinny latte a stylish and sexy touch! The sleeve is a "one size fits most" like the Hanky Panky Low Rider thong or the Cosabella Never Say Never thong!

Now, I need to figure out which one my coffee cup sleeves I should wear!

Coup de Foudre Lingerie QR code?

Have you noticed a weird looking black and white square image showing up in ads in magazines? To some it looks like a crazy crossword puzzle or a postage stamp on steroid but this is how a QR, or Quick Response looks like. If you scan the below QR Code with your smartphone it will take you to the Coup de Foudre Lingerie web site! Crazy, hum?

Introducing Marlies Dekkers!

Happy to introduce a new brand and collection to our store: Marlies Dekkers Dame de Paris

Marlies Dekkers Dame de Paris

Why we like this collection: We love the understated allure of this spectacular piece! It's unique, stylish yet functional and can be worn everyday under the tighest T shirt. The signature straps are tone-on-tone and frame the cups. They met to mimic the gothic arches of the famous Notre Dame Cathedral in Paris. The smooth moulded cups will ensure a perfect fit. It's definitely a show stopper!

Come and try the Marlies Dekkers Dame de Paris Collection. Available in size 32-36 BCD

A look at Simone Perele Spring Collection 2011

Here's a look at the Simone Perele Lingerie Spring Collection 2011.

Color of the Season Spring 2011: Coral Rose or Coral Crush! Surprisingly, this is actually a color that is universally flattering. I love it! The shade is just bold, energetic and vibrant! A great way this spring to experiment with this fabulous color is to spice up and dazzle your underwear drawer with this stunning Simone Perele Avant Premiere bra and panty set in Coral (Available in store in April)

Simone Perele Avant Premiere Coral

Discover your soft and romantic side with the Simone Perele Nina Collection in Violine (Mauve color). It is inspired by japanese origami, fine pleated knit brings to light the delicate lines of a flower. Designed for daily seduction, attractive floral leavers lace harmonizes with sophisticated pleated knit for true comfort and visual richness. (Available in store mid March)

Simone Perele Nina Violine/Mauve

Coup de Foudre Lingerie guest post on Capitol Hill Style Blog

Get ready for Valentine's day Contest

Valentine's Day Contest:

This Chantal Thomass iphone case (Model 3G only) or etui can be yours! Two very lucky winners will each win one. How do you win? Well, the winners will be chosen at random from all entries.

Earn entries by doing the following:

1) Follow Coup de Foudre on Twitter and re-tweet RT @coupdefoudredc Get you & your iphone ready for Valentine's day!

2) Like Coup de Foudre Lingerie on Facebook

3) Sign up for the Coup de Foudre Email List

The contest ends at midnight on February 13th, so get your entries in today. Good luck!

To win, leave a comment on this blog post, and for extra entries do one or all of the following:

Coup de Foudre mentioned on CNBC (Power Lunch) on self gifting sexy lingerie

One for You, Two for Me - CNBC.com

What to wear Under your Wedding Dress

Thank you Julianne Smith from United with Love for inviting us to do a blog post about "What to Wear under your Wedding dress". Read it here.

Black Friday Promotion

We will participate in the Small Business Saturday with a special "Black Friday Promotion". Make sure you sign up for our newsletter to receive the promotion.