NEW: Chantelle Lingerie Fall Collection 2011

Preview: Lingerie Fall Trends 2011:

 This Fall, my favorite collection from Chantelle is the Masculin Feminine:





Chantelle Masculin Feminine 3510

  
Why? It has an edge with its pin-stripe details and lacy top. Very corporate, if you ask me! Perfect if you want an interesting black bra with an edge and still want to keep it corporate underneath (as in lawyer).  Hurry up this high fashion Chantelle collection inspired by menswear is only available in Specialty stores.

Chantelle Eternelle



Chantelle Eternelle Passion Red 3620 

 
Why: If you are looking to add a deep red/burgundy lingerie set to your drawer, this should be it.  It is a very sophisticated and mature red.  This should get his attention. 
 The Chantelle Eternelle Collection is made from the exclusive handmade “Calais Lace", which provides a guarantee of high quality and an exceptional level of  workmanship. 

Chantelle Rive Gauche






Chantelle Rive Gauche- 3080- Sapphire/Navy

   Why: This is by far one of our best sellers. It combines a great fit, comfort and lift especially in the bigger cup size (up to an H cup in style 3281). Love the Navy color! It is a nice change from Black if you are looking to diversify a bit.

Chantelle Icone

The Chantelle Icone collection is a great collection and the color this Fall does not disappoint: Dark Purple/Plum. It's the perfect color for cheering up a drab autumn day! This looks great on any skin color. Try it!



Chantelle Icone Iris


Why: Absolutely love the color!

What's your love at first sight business story?

Recently, I noticed the ad pictured above in the window at the Citibank located immediately next door to our European bra-fitting store, at 11th and E Street, NW, Washington, DC.  Citibank's ad uses the theme, "What's your love at first sight story?," to appeal to small business owners to help them secure financing to launch or expand their business.  Ironically, the name of our store, Coup de Foudre, pronounced "koo de fudre," means "Love at First Sight"!  Coincidence?

This ad also reminded me of my dear friend, fellow entrepreneur, Kassie, the owner of SimplySoles, an on-line & catalog shoe business with 3 retail locations!  It's like the ad was targeted directly at Kassie and Simply Soles!

Coup de Foudre and Simply Soles are proof that launching your own small business is truly a "love-at-first-sight" story!

Why do we have discrete shopping bag?

The shopping bag.  Do it right and you can have customers advertising your brand time and again.


We could have gone crazy (like this one below- when properly carried, this shopping bag makes it look like you’re in your underwear) and brand our shopping bag with our logo and drawn attention to it.  After all, isn't it the best way to advertise your store around town?  When a well-designed shopping bag gets toted all around, it provides wide-reaching advertising and public relations for your store.  This is a no-brainer --except that we discovered early on that what seemed to be a good idea, was actually not.



Lingerie Shopping Bag



Why: Coup de Foudre Lingerie is located in the Business District of Washington, DC (near Metro Center) home to many prestigious and conservative law firms (Arnold & Porter, Crowell & Moring, Hogan & Hartson,  DLA Piper), Capitol hill, White house (4 blocks away) and financial firms.  Most of our customers shop during their lunch hours and don't want to come back to their office with a shopping bag that spells the very nature of their purchase.  I don't know how many men have asked what type of shopping bags we have!  They feel relieved that our shopping bags are not pink or branded. 

Who would have thought?

Coup de Foudre Lingerie QR code?

Have you noticed a weird looking black and white square image showing up in ads in magazines? To some it looks like a crazy crossword puzzle or a postage stamp on steroid but this is how a QR, or Quick Response looks like. If you scan the below QR Code with your smartphone it will take you to the Coup de Foudre Lingerie web site! Crazy, hum?

Coup de Foudre Lingerie guest post on Capitol Hill Style Blog

Coup de Foudre mentioned on CNBC (Power Lunch) on self gifting sexy lingerie

One for You, Two for Me - CNBC.com

Marie Jo Avero in a new Fall Color: Chocolate

We are excited.....we will receive tomorrow the Marie jo Avero bra in Chocolate. The daisy flowers continue to spread their magic touch over the shoulder and the necklines of thousand of women in Washington, DC. This chocolate color is THE color of the Fall and is subtly seductive under any Fall outfit.

Wenge/Chocolate

Marie Jo Avero Plunge Multiposition -Chocolate

Feedback from customers: It's pretty, comfortable, a wonderful fit and looks great under T-Shirt too!
Fit Tip: The Marie Jo Avero Plunge bra is tighter in the band then the Marie Jo Avero Strapless bra.

Two options are available: Strapless or Multiway including halter.

Reserve yours today!!

Why does it take 30 minutes for a bra fitting?

Customers sometimes wonder why it takes 20-30 minutes for a bra fitting. Well, the short answer is that we don't just measure. We try on different style, brand, size and determine the best fit, support and shape for your body. We will adjust on you every single bra from straps to band and will let you know why it fits or doesn't fit. You will try between 10-15 bras within your size range. Some customers come in with different concerns -sagging or uneaven breast (very common), straps digging or underwire poking- every one is different. We do our best to address your concerns and make sure you are happy with the fit and your purchase.

Schedule a bra fitting apt and help fight breast cancer

Coup de Foudre Lingerie will donate $5 to Susan G Komen for the Cure for each prospective customer that schedules a bra fitting appointment online during the month of October, up to $2,000 .

DC Susan G Komen 3-Day for the Cure. Oct 8-10th, 2010

Why: Come find your true bra size and knock out breast cancer

Free Gift: Breast Self Awareness Card (one per customer)

When: All month of October, 2010

Where: 1001 Pennsylvania Avenue NW, Corner of 11th & E Street NW, Washington, DC 20004- 202-393-0878

Bra Building: New Engineering for Bigger Curves?

Interesting article in the Wall Street Journal about Bra Building: New Engineering for Bigger Curves.

Brand: Prima Donna

http://online.wsj.com/article/SB10001424052748703339304575240382280390218.html?mod=WSJ_hp_editorsPicks

From 38DD to 36H bra size: Yes, we see it all the time!

"A full busted women wearing the wrong bra size can do serious damage to her back and neck. A well fitting bra will alleviate the weight on your shoulder and improve your posture. If your straps are digging into your shoulders and leaving marks. try a smaller band size and a deeper cup"

FACT: 90% of the support of the bra comes from the band not the straps.


"Bras are personal but also technical, ask a professional for help".

Book your bra fitting appointment ONLINE today and see how the right bra will change how you look and feel!

Chantelle Bra fitting Event- January 7-9th

Join Coup de Foudre Lingerie for a Chantelle bra fitting event.

Get 10% OFF Chantelle Collections.

Get ready for New Year 2010 with Must Have Bras that will shape, lift, support or minimize.

When: Thursday through Saturday Jan 7-9 th, 11:00AM - 6:00PM.

Where: Coup de Foudre Lingerie 1001 Pennsylvania Avenue NW (Corner of 11th and E Street).

Call now (202) 393 -0878 to schedule your bra fitting appointment or make your reservation via email at info@coupdefoudrelingerie.com. Please indicate your preferred day and time. We will send you an email to confirm your bra fitting appointment.

Fashion Washington Magazine features the Simone Perele Fall Collection

Have you seen the Fall Fashion Issue of Fashion Washington from the Washington Post?

It features the Simone Perele Marlene Collection on page 6. It's so French! Elegant, classy and glamour all at the same time.

http://fashionwashington.com/pdfs/FW_091609.swf

I love the contrast and two toned black/ivory color. Tres chic.

Price & Availability:

Simone Perele Marlene Chemise (only available in Ivory): $190

Simone Perele Marlene Demi Cup: $105

It will be available on September 25th at Coup de Foudre Lingerie.