The shopping bag. Do it right and you can have customers advertising your brand time and again.
We could have gone crazy (like this one below- when properly carried, this shopping bag makes it look like you’re in your underwear) and brand our shopping bag with our logo and drawn attention to it. After all, isn't it the best way to advertise your store around town? When a well-designed shopping bag gets toted all around, it provides wide-reaching advertising and public relations for your store. This is a no-brainer --except that we discovered early on that what seemed to be a good idea, was actually not.
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| Lingerie Shopping Bag |
Why: Coup de Foudre Lingerie is located in the Business District of Washington, DC (near Metro Center) home to many prestigious and conservative law firms (Arnold & Porter, Crowell & Moring, Hogan & Hartson, DLA Piper), Capitol hill, White house (4 blocks away) and financial firms. Most of our customers shop during their lunch hours and don't want to come back to their office with a shopping bag that spells the very nature of their purchase. I don't know how many men have asked what type of shopping bags we have! They feel relieved that our shopping bags are not pink or branded.
Who would have thought?
Who would have thought?
