Beauty at its Best on October 21, 2009

FOR IMMEDIATE RELEASE
October 1, 2009
Contact: Andrea Rodgers
Phone: 202-422-2692
Email: missa@askmissa.com
Website: www.askmissa.com

Washington Entrepreneurs Come Together to Show Beauty at its Best
An Evening of Shopping and Networking

(Washington, DC) -- At 6:00 p.m. on Wednesday, October 21, 2009, The District's fashionistas and Washington business women will gather at The City Tavern Club on fashionable M Street in Georgetown to meet local mavens in the Beauty and Fashion industry. Ladies will nosh on hors d'oeuvres and sip cocktails, as they meet young female entrepreneurs in the "Beauty Biz", and peruse each boutique's booth. Ada Polla Tray and her team from Alchime Forever will give attendees individualized skincare analysis. Kassie Rempel of SimplySoles.com and Valerie Lucas of Coup de Foudre will tease women with a taste of the high-end shoes and bras that can be found at their respective boutique. Betsy Fisher Albaugh will bring a sampling of her store's best, and Allison Brooks of Queen Bee Designs will set up a bee hive full of jewelry for women to try on.

“Beauty to me is simply feeling your best. It’s the inner peace that comes with feeling self-assured. I think that part of how we feel about ourselves originates from how we present ourselves – and so it’s no surprise that I’ve found myself in a career where I essentially wardrobe women," said Kassie Rempel, Owner of SimplySoles.com and Designer of the Lillybee line of shoes. "For me – shoes are the beginning of any ensemble and are the foundation of my confidence level. It’s a passion I feel privileged to share.”

Whether the self-confidence comes from a comfortable, yet beautiful shoe, using the right
undergarments to slim and lift, having to die for skin, or the must-have "IT" piece of clothing or jewelry, these beauty mavens can help Washington women look and feel their very best.

The event will also help those less fortunate look and feel their best as donations are being taken at the door for Suited for Change, a 501(c)3 nonprofit organization which provides professional clothing and ongoing career and life skills education to low-income women to increase their employment and job retention potential and to contribute to their economic independence. Those who make a donation will be entered to win door prizes provided by the participating boutiques.

WHO:
Meet Ada Polla of Alchime Forever, Betsy Fisher Albaugh of Betsy Fisher, Valerie Lucas of Coup de Foudre, Allison Priebe Brooks of Queen Bee Designs and Kassie Rempel, the Owner of SimplySoles.com and Designer of Lillybee shoes.

WHY:
Come shop and network with some of Washington's leading female beauty entrepreneurs.

WHERE:
City Tavern Club
3206 M St NW
Washington, DC 20007
(202) 337-8770
www.citytavernclubdc.org

WHEN:
Wednesday, October 21, 2009 from 6:00 to 9:00 p.m.

TICKETS:
RSVP missa@askmissa.com
The event is complimentary, however attendees who make a cash donation of at least $10 to Suited for Change can enter to win door prizes from our participating retailers, and the grand prize a selection of products from all the boutiques.

About Alchime Forever
Created at Forever Laser Institut in Switzerland by doctors Luigi and Barbara Polla, Alchimie Forever products blend science and nature, sensorial pleasure and anti-aging benefits, visual chic and softness. Alchimie Forever utilizes nature's most powerful extracts to bring you daily skin care products that will preserve your skin's youthfulness. Hypo-allergenic and cruelty-free. For men, for women, for all.

About Betsy Fisher
Betsy Fisher specializes in fine contemporary fashion, offering both well-known and up-and-coming designer collections of clothing, shoes and accessories. Carefully edited selections from American, European, Asian and Australian designers become a rich source for exclusive pieces and original wardrobes. Each customer will enjoy the service as much as the fashion; the staff at Betsy Fisher enjoys assisting clients with what they need, from style and wardrobe advice to special deliveries or home visits. Please contact us at 202 785 1975 or store@betsyfisher.com for information about services, events or what’s new this week.

About Coup de Foudre Lingerie
Coup de Foudre Lingerie is a European lingerie boutique located at the corner of 11th and E Street, N.W., in downtown Washington, D.C. We are expert bra-fitters and carry hard-to-find bra sizes (from 32A to 40G). We also advise our clients on what to wear underneath challenging necklines. Find European brands such as Chantelle, Prima Donna, Simone Perele, Marie Jo, Aubade and bra fitting tips on our website at www.coupdefoudrelingerie.com.

About Queen Bee Designs
Queen Bee Designs is ruled by a very lovely Queen indeed – Allison Priebe Brooks. Allison has always had a flair for fashion – especially jewelry, but she could not find the bold pieces she was looking for anywhere. She enrolled in studio art classes at the Smithsonian and learned to make her own pieces. To Allison's surprise, people wanted to buy her jewelry right off of her neck! Allison obliged and decided it was time to turn her passion and hobby into a business.
Queen Bee Designs has turned into a very successful business – and the BUZZ is really getting around and so are Allison’s fabulous pieces - worn by top news anchors, celebs, & even Miss America! Her products have been featured on Good Morning America, in the Washington Post, Washingtonian Magazine, Lucky, and Women's Wear Daily.

About SimplySoles
SimplySoles is a catalog and online women’s shoe boutique that opened its very first bricks and mortar location in Washington DC in late 2008. The business was born in 2004 out of a passion for shoes and a desire to enjoy of the convenience of shopping for them from home. Rempel explains that “doing a lot of catalog shopping at the time, the lack of attention to accessories in fashion catalogs drove me crazy. I couldn’t see details of the product despite potentially spending hundreds of dollars for a pair of shoes. So I decided that I needed to build what I wanted to shop from – a catalog and online boutique offering a carefully edited collection of shoes, handbags, and other accessories. It took about a year to design the first catalog, and educate myself about how to design, print, mail a catalog – but the first ones shipped in September 2004 and with some shoes, a tape gun, and a 1-800 number, my business began.” Five years later, SimplySoles has loyal domestic and international clients and is the women’s premier shoe catalog. Moreover Rempel designed and debuted her own collection in Spring 2008 called “lillybee,” which in its first season became SimplySoles’ top selling brand. She has been named as one of the top five emerging entrepreneurs in Entrepreneur magazine’s Annual Awards, recognized by the Washington Business Journal as one of the 2008 Women Who Mean Business, and has been featured on the cover of Fortune Small Business magazine in a story on extreme customer service.

About Suited for Change
Founded in 1992, Suited for Change is a 501(c)3 nonprofit organization which provides professional clothing and ongoing career and life skills education to low-income women to increase their employment and job retention potential and to contribute to their economic independence. Our services are available at no charge and by referral only to low-income women who have completed job readiness programs and are seeking employment.
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