One has to think outside the box to get attention these days!
What a better way to light the south facade of our building (1001 Pennsylvania Avenue) red for Valentine's day! Here's a picture of it!
Happy Valentine's Day!
Caption: "Penn Quarter Red Light District"
P.S: We wish we had been able to pull such a Valentine's Day marketing campaign stunt, however, the building is lighted in red for the entire month in recognition of the American Heart Association's National Wear Red Day!