Bra Building: New Engineering for Bigger Curves?

Interesting article in the Wall Street Journal about Bra Building: New Engineering for Bigger Curves.

Brand: Prima Donna

http://online.wsj.com/article/SB10001424052748703339304575240382280390218.html?mod=WSJ_hp_editorsPicks

From 38DD to 36H bra size: Yes, we see it all the time!

"A full busted women wearing the wrong bra size can do serious damage to her back and neck. A well fitting bra will alleviate the weight on your shoulder and improve your posture. If your straps are digging into your shoulders and leaving marks. try a smaller band size and a deeper cup"

FACT: 90% of the support of the bra comes from the band not the straps.


"Bras are personal but also technical, ask a professional for help".

Book your bra fitting appointment ONLINE today and see how the right bra will change how you look and feel!

Stylish Nursing Bras in Washington, DC

Gone are the days when maternity bras were cumbersome and unflattering. We are so excited to finally introduce a stylish nursing bra that offers support and looks pretty!

This beautiful new line from Marie Jo was designed with busy on-the-go moms that don't want to sacrifice style over comfort and support. It's available in Ivory (as shown) or black.

The Marie Jo Avero Nursing Bra has a fastening on the shoulder strap just above the cup, which can easily be unfastened to allow the cup down. It is also seamless under your clothes.

We recommends purchasing three nursing bras: one to wear, one for the laundry, and one to have clean and ready in your drawer. Remember that you will be producing a lot of milk and will suffer from leaky breasts, so you will need to wash your maternity bras frequently.

You can now breasfeed with style!

P.S: Marie Jo Avero Nursing Bra Size: 34-40B, 32-40CDE, 32-36F, Color: Black, Natural (As Shown)

A look at Simone Perele Lingerie Spring 2010

Simone Perele Lingerie Spring Collection 2010.

Here's a look now at the Simone Perele Lingerie Spring Collection 2010. We noticed many classic and feminine details (satin bow, ruffled trim, pretty cutwork, ribbon), sophisticated association of colors, subtle play of cut-outs in the lace and contrast of transparent/opaque .

Simone Perele Lingerie Spring Collection: Avant Premiere (Lilac), Prelude (White/Purple), Idylle (Anise) & Nina (Lagoon)

So, which one do you like? Which one would you wear this Spring?

15% off Marie Jo & Prima Donna: March 4-6th

Join Coup de Foudre Lingerie and a Prima Donna Fit expert for a special bra fitting event. Get 15% OFF Prima Donna and Marie Jo Collections when you buy 2 bras.

Check out our best seller: the Marie Jo Avero Collection- the bra that does it all (Halter, Stapless, T Shirt bra). Show your daisy straps this Spring!

Get ready for Spring with Must Have Bras that will shape, lift, support or minimize.

When: Thursday through Saturday March 4-6th, 11:00AM - 6:00PM.

Where: Coup de Foudre Lingerie 1001 Pennsylvania Avenue NW (Corner of 11th and E Street).

Call now (202) 393 -0878 to schedule your bra fitting appointment or make your reservation via email at info@coupdefoudrelingerie.com. Please indicate your preferred day and time. We will send you an email to confirm your bra fitting appointment.

Open this Valentine's Day!

The snow is starting to melt (slowly but surely) in Washington, DC. While some of you did freestyle skiing in your backyard, street, road in the last few days, you can no longer speed skate in the sidewalks downtown, DC. If you want to see some amazing snow pictures of the neighborhood, check the PQ Living Blog

We are happy to report that the DOTDC has plowed the streets downtown, DC and you can see the pavement on the sidewalk!! However, we recommend you take Metro. Remember we are 2 blocks from Metro Center (Exit 11th & G Street) by H&M.

Just to let you know that we will be open all week end (Saturday-Sunday from 11:00AM-6:00PM) so you can get ready for Valentine's Day!

Stay in touch with us with latest update, sales annoucement and bra fitting events through Twitter.

Spice Up Your Dating Life- Valentine's Day- Washington, DC

Coup de Foudre Lingerie hopes to spice up your love life this Valentine's Day Do you want to impress her (girlfriend, fiancé, wife) and make her feel special? Then apply the following formula to make it both memorable and unique.

For those of you who are running out of ideas for that special date or trying to rekindle romance, here is one idea. (As planned by a customer)

Make a date. Then, send her a nice handwritten note on some quality stationary (correspondence cards for example) a day or two before your date and tell her the following: (See side bar)

What you need to do:

• First invite her for a date and lock in a time and place



• Identify a lingerie store nearby her work place and that is as sophisticated as she is



• Call the lingerie store ahead of time and give your credit card number, the amount you have in mind and the name and short description of the person who is coming and an idea of where your relationship is for suitable suggestions from the knowledgeable staff.



• Write her a hand written note (not an email) to give her all the instructions (where, when, what time)



• Make a reservation in a restaurant for dinner or a nice place for a drink.

And now enjoy your date. We promise she won't forget it!

Why we like it:
Instead of just telling her you care, this shows that you really care about her by your going out of your way to create a perfect date that she will long remember.

For what occasions:
All! But especially for birthdays, anniversaries (any anniversary you’ve shared is special to her), Valentine’s day or other special occasion or just because you love her but don't do this on a first or second date!

Coup de Foudre Lingerie Mentioned in Washington Post about Holiday Sales 2009

Retailers get last-minute gift in December sales surge



By Ylan Q. Mui Washington Post Staff Writer Friday, January 8, 2010


http://www.washingtonpost.com/wp-dyn/content/article/2010/01/07/AR2010010704227.html


"Local store owner Valerie Lucas said she saw those traffic patterns play out in her downtown District shop, Coup de Foudre, which sells high-end lingerie. She had expected sales this holiday to be flat and began to worry about her performance when November turned out tepid.
But her fears were dispelled in December when shoppers suddenly turned out in droves and her sales skyrocketed 20 percent. They snatched up so much merchandise -- from silk chemise sleepwear to designer bustiers -- that she is scrambling to restock before Valentine's Day. "

Chantelle Bra fitting Event- January 7-9th

Join Coup de Foudre Lingerie for a Chantelle bra fitting event.

Get 10% OFF Chantelle Collections.

Get ready for New Year 2010 with Must Have Bras that will shape, lift, support or minimize.

When: Thursday through Saturday Jan 7-9 th, 11:00AM - 6:00PM.

Where: Coup de Foudre Lingerie 1001 Pennsylvania Avenue NW (Corner of 11th and E Street).

Call now (202) 393 -0878 to schedule your bra fitting appointment or make your reservation via email at info@coupdefoudrelingerie.com. Please indicate your preferred day and time. We will send you an email to confirm your bra fitting appointment.

Coup de Foudre Lingerie mentioned in Washingtonian Magazine :"Best of Penn Quarter" DC

Coup de Foudre Lingerie is mentioned in the latest Washingtonian Magazine (December 09 Edition) with the cover on "Why Lawyers make so much money".

Washingtonian Magazine rounded up everything from the best cocktails to the best wings to the best dates in the buzzing neighborhood of Penn Quarter.

You will find Coup de Foudre mentioned on page 147 under Five Good Outings: Girls' Day.