Spice Up Your Dating Life- Valentine's Day- Washington, DC

Coup de Foudre Lingerie hopes to spice up your love life this Valentine's Day Do you want to impress her (girlfriend, fiancé, wife) and make her feel special? Then apply the following formula to make it both memorable and unique.

For those of you who are running out of ideas for that special date or trying to rekindle romance, here is one idea. (As planned by a customer)

Make a date. Then, send her a nice handwritten note on some quality stationary (correspondence cards for example) a day or two before your date and tell her the following: (See side bar)

What you need to do:

• First invite her for a date and lock in a time and place



• Identify a lingerie store nearby her work place and that is as sophisticated as she is



• Call the lingerie store ahead of time and give your credit card number, the amount you have in mind and the name and short description of the person who is coming and an idea of where your relationship is for suitable suggestions from the knowledgeable staff.



• Write her a hand written note (not an email) to give her all the instructions (where, when, what time)



• Make a reservation in a restaurant for dinner or a nice place for a drink.

And now enjoy your date. We promise she won't forget it!

Why we like it:
Instead of just telling her you care, this shows that you really care about her by your going out of your way to create a perfect date that she will long remember.

For what occasions:
All! But especially for birthdays, anniversaries (any anniversary you’ve shared is special to her), Valentine’s day or other special occasion or just because you love her but don't do this on a first or second date!

Coup de Foudre Lingerie Mentioned in Washington Post about Holiday Sales 2009

Retailers get last-minute gift in December sales surge



By Ylan Q. Mui Washington Post Staff Writer Friday, January 8, 2010


http://www.washingtonpost.com/wp-dyn/content/article/2010/01/07/AR2010010704227.html


"Local store owner Valerie Lucas said she saw those traffic patterns play out in her downtown District shop, Coup de Foudre, which sells high-end lingerie. She had expected sales this holiday to be flat and began to worry about her performance when November turned out tepid.
But her fears were dispelled in December when shoppers suddenly turned out in droves and her sales skyrocketed 20 percent. They snatched up so much merchandise -- from silk chemise sleepwear to designer bustiers -- that she is scrambling to restock before Valentine's Day. "

Coup de Foudre Lingerie Valentine's Day Marketing Stunt....!

One has to think outside the box to get attention these days!

What a better way to light the south facade of our building (1001 Pennsylvania Avenue) red for Valentine's day! Here's a picture of it!

Happy Valentine's Day!

Caption: "Penn Quarter Red Light District"

P.S: We wish we had been able to pull such a Valentine's Day marketing campaign stunt, however, the building is lighted in red for the entire month in recognition of the American Heart Association's National Wear Red Day!

Valentine's Day Lingerie Gift ideas from Washington Life Magazine

Coup de Foudre Lingerie is featured in the Washington Life Magazine (February Edition) with the Chantelle Caprice Collection from the Spring 2008 Collection.



This Chantelle lingerie set features exquisite details of hand gathered tulle and embroidered flower motif on a sexy sheer tulle. It's truly a high fashion and ultra feminine collection in leaver lace.



It's a must have for this Spring. Put it on your Valentine's wish list!



Happy Valentine's Day!

Valentine's Day Gift ideas from the Washington Post Express

Did you read the Style section of the Washington Post Express this morning on your way to work?

Did you:

a) Almost Miss your metro stop because you were focus on reading the tips and ideas of what to get this Valentine's day? Not to mention the guy who was reading over your shoulder....

b) Cry? (You are so not looking forward to Valentine's day because you don't have a boyfriend or a girlfriend with whom to celebrate). Ok... you still have 13 days to find the love of your life... May be it's time to sign up for eharmony.com! or attend the Cake Bar's You Are Loved Valentine's Event at K street Lounge on Feb 8th.

c) Laugh?(You are waiting for a diamond ring this Valentine's day..... forget about French lingerie from "koo de fudr")

d) Say? (WHAT!...it's already Valentine's Day!)



e) Tear the article and save it in your archive folder. You will retrieve it later when you are ready to do some serious Valentine's Day shopping (usually a day before V-day).



Well, if you missed the Washington Post Express Style Section this morning, here are the items that were featured from Coup de Foudre Lingerie



1) Chantelle Couture Lingerie Set (32A to 38F) in Black featured on the model (cover page)

2) Jonquil Melody chemise in light gold (picture #2)

3) Belabumbum Mai Tai Camisole and Panty (picture #3)

4) Jonquil Chantilly chemise Red Satin (picture #4)

5) Simone Perele Paradis Collection in Aqua (32A to 38DD) (picture #5)


6) Chantelle Chantilly Glamour Collection in Fushia (32A to 38F) (picture #11)


Happy Valentine's day from Coup de Foudre Lingerie

Valentine's Day: Top 10 "Lessons of Seduction"

French lingerie brand Aubade has always been well-known for being pioneers in the world of lingerie but even more so in its lingerie advertising campaigns. Their skillful advertising campaign hasn't changed in over a decade and rely on marketing each new lingerie set as a “lesson” in seducing men. Hence the name, "The Lessons of seduction"

This lingerie advertising campaign is one of a kind and clever. But, why is their advertising campaign so unique and unconventional?

Here's an explanation from BrandChannel:



• "The photographs are shot in black and white and show a beautifully proportioned woman in Aubade lingerie. The lesson is provocative and slightly tongue in cheek."




• "The lessons are intended to draw women together by sharing tips on how to charm a man, but are risqué enough to appeal to men."




• "The campaign never shows the model's face. The strategy is that the woman can better identify with the faceless body, while the ads are still sexy enough for a man to feel he is buying something special. "
  



• "It is also an ingenious cost-cutting strategy as the company does not have to pay reproduction rights on the photographs. The classy feel of the black and white pictures help position Aubade as a luxury brand"
  
  


• Aubade relied on famous photographers such as B Matussiere, H Lewis, Michel Perez to capture the essence of the Aubade woman: feminine, classy and elegant but at the same time bold, daring and playful.

Fourteen years and eighty nine lessons have passed.....and we still look forward to discover the next lesson!

So, which of Aubade Top 10 "lessons of seduction" will you apply this Valentine's day?

1. "Leave him speachless" (Lesson 51)



2. "Stop Teasing him" (Lesson 37)



3. "Create a zone of turbulence" (Lesson 27)



4. "Test his self control" (Lesson 8)



5. "If he resists, practice hypnosis"(Lesson 6)



6. "Place a few obstacle in his path" (Lesson 3)



7. "Play Hide and Seek" (Lesson 25)



8. "If he faints, call 911" (Lesson 12)



9. "Pretend that you don't care" (Lesson 5)



10. "Make him dizzy" (Lesson 89)

Check the latest collection from Aubade, the "Sophia Collection" and apply lesson 89, "Lui donner le vertige" (make him dizzy) this Valentine's Day!

Simone Perele Spring 2008 Collection

Spring is in the air..... really? It is currently snowing in Washington, DC. Well, at least in our store...

We are proud to introduce the latest Spring 2008 Simone Perele Collection, the Paradis collection. It is truly stunning and beautiful. What else to expect from Simone Perele!

The Paradis collection also includes a beautiful tanga with removable garters (very versatile) and a short sexy, all lace nightdress embellished with a satin ribbon which ties in the back.

We carry it in three different colors, Black, Aqua and Pink. You should see it in our store windows today (for those of you who live or work in the Penn Quarter nearby our store).

More Spring 2008 collections from Simone Perele to arrive....Stay tuned.